Google My Business Set Up for Local Businesses

Getting a ‘Google My Business’ (GMB) account set up – and set up correctly – is crucial to your small business’s success for more reasons than could be reasonably listed here! But, in case you’re in doubt, here are a few:

  • It’s a small business service provided by Google (I could just stop there)
  • Your competition probably ISN’T utilizing it
  • If your competition IS utilizing it you can bet they are taking the lazy way out and not doing it at 100% capacity

Where specifically can a proper ‘Google My Business’
profile help your small business?


Ranking well for organic search is what EVERY business wants. And rightfully so. In case you’re unfamiliar with the term “organic search results” – these are the results you think of when you picture a Google results page. We are not talking about the paid ads which sometimes are listed at the top – we are talking about the real search results achieved by websites that have earned their way to the top by doing a myriad of things correctly.

Having a GMB profile for your business that is properly set up with all the components offered by Google utilized at 100% indicates to Google that yours is a real business with serious intentions. And let’s be honest – Google is in LOVE with themselves – so to not take advantage of the tools they offer to small businesses not only leaves an entire search avenue on the table but you can rest assured that all forms of your presence online work in conjunction with all others! Dropping the proverbial ball here also adversely affects everything else you’re doing.

The only thing worse than neglecting your GMB profile would be to do it poorly! Let me take care of the whole process for you so you can rest assured it is done properly. I want you to feel confident that another piece of the online puzzle is done perfectly for you.


The Google Map Pack (sometimes referred to the “3 pack”). We’ve all seen it because it resides in that most coveted place of search results – the top of page 1! It generally looks like the image (to the right if you’re on a computer or below if you’re on mobile). But how do you get YOUR business there? Well, the answer to that question is pretty lengthy but I can tell you unequivocally how to NOT be there – and that would be to NOT take advantage of setting up a proper Google My Business profile- ESPECIALLY if your competition IS.

Keep in mind that the map pack / 3 pack is not the same as Google maps. Also keep in mind that your Google My Business profile DOES affect Google maps, too! See below.


Of course EVERYONE is familiar with Google maps, right? Well, when your potential new client is looking for your business out there on the road, why not give them a little more information while they’re at it? A link to your website, some images of the business, etc,